Freelance Product Designer & Art Director
August 2017 - Present

Manage research and development of new apps and sites as a UX/UI designer. Conduct user interviews, create empathy maps, user flows, wireframes, prototypes, and high-fidelity mockups to communicate interaction and design ideas.
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Work closely with cross-functional teams, including designers, creative leads, product managers, writers, developers, photographers, and stakeholders. Ensure final designs meet end-user goals and client expectations.

Present designs and deliverables to stakeholders and defend creative decisions based on research.

Execute all visual designs and deliverables from concept to final hand-off.
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Establish design guidelines and standards that reflect a brand's core values.
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Oversee all branding and creative, and maintain visual consistency across all deliverables, including websites, apps, email marketing, ads, social media, and more, via the use of style guides.

Collaborate with in-house teams and agencies as an art director and designer. Storyboard photo shoots and create mood boards that tell a cohesive brand story. Work closely with photographers to execute a campaign vision. Manage post-production schedule, photo retouching, and the creation of creative assets for campaign launches.
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Create original graphics and content for client websites, social media pages, and other marketing materials.
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Selected Clients: The Outset LA, Ace & Jig, Boot Barn, Helena Quinn, Skylar, Bon Parfumeur, Drew House, Freshly Picked, and more.

The Honest Company, Senior Digital Designer
October 2015 - August 2017

Created digital experiences that meet end-user goals, business requirements, and increased revenue.

Designed high end, on-brand shopping experiences for the Honest Beauty and Honest Company customer.
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Established digital design guidelines for the Honest Beauty brand.
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Worked as a liaison between digital, print, and retail designers to maintain a consistent aesthetic across all platforms to ensure consistent seasonal themes and styling.
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Collaborated with developers, UX teams, project managers, and executive stakeholders on new designs and interactions.Presented and defended vital design decisions and deliverables to peers and executive stakeholders.

Michael Stars, Senior Graphic Designer
August 2013 - October 2015

Led visual design for seasonal campaigns across digital, print, retail, and wholesale channels, while overseeing freelance designers.

Organized and managed multiple projects concurrently to meet tight deadlines.
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Aligned with cross-functional teams, including retail and digital, to ensure consistent storytelling across all platforms.
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Worked with e-comm, social, wholesale, PR, and retail teams to deliver seasonal creative assets, including landing pages, emails, retail visuals, and various print collateral.

Oversaw production and delivery of large print materials, negotiated with vendors to secure bids for printing and custom sign fabrication for large-scale trade show booths, retail displays, and more.

Managed and art directed the Michael Stars seasonal catalog, ensuring that the design was on brand and the production and distribution stayed within budget and delivered on time.

Wet Seal, Web Designer
April 2012 - August 2013

Worked closely with the retail design team to create consistent brand materials across all digital channels, including email marketing, social media, ads, and other digital assets.
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Designed and coded emails and landing pages.

Managed and maintained the look and feel of wetseal.com, and updated it regularly to highlight key promotions and bi-weekly product launches.

Collaborated with UX designers and developers in the redesign of product detail pages and checkout flows.

Worked as part of a CMS transition team that introduced responsive design to wetseal.com and worked towards migrating their extensive product line to a new platform.

Three Dots, Graphic Designer
January 2011 - April 2012

Responsible for the design setup of print materials, including look books, press kits, and trade show booths.
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Worked with outside vendors and printers overseeing press checks.

Created in-store displays for retailers like Bloomingdales, Fred Segal, and Neiman Marcus.Designed and coded emails and landing pages.

Mood boarded seasonal concepts for lifestyle photography.

PRVCY Premium Denim, Graphic Designer
June 2009 - September 2010

Responsible for the design of landing pages, emails, and paid media.

Designed print marketing materials for Nordstrom, Bloomingdales, and Neiman Marcus.Designed ads for Nylon, InStyle, Teen Vogue, Elle and more.

Assisted in the creative direction for major on-location campaigns, including styling, location scouting, and photography.

The Art Institute, BFA Graphic Design

Ten years of experience in the UI/UX, Web, and Graphic Design industry.

Excellent understanding of both digital and print design practices and principles.Layout, typography, hierarchy, color theory, patterns, and fundamental design principles are part of my instincts.
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Experience working closely with UX researchers and designers to understand the mission and goals of each project and implement design changes based on brand guidelines and user feedback.
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Experience collaborating with print and digital design teams as well as cross-functional teams and stakeholders to ensure consistent branding and aesthetics.

Experience presenting designs and deliverables to stakeholders, with a strong ability to defend creative decisions based on research.
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Experience developing, maintaining, and evolving the look and feel of new and existing brands/products.
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Well organized and able to manage multiple projects concurrently in a fast-paced environment.Excellent time management, communication, and creative problem-solving skills, along with acute critical reading, writing, and thinking skills.
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Strong work ethic with a knack for successfully executing projects with minimal direction or supervision.

Knowledge of HTML and CSS.

A unique ability to analyze anything from a design perspective and simultaneously stand back to view/experience a project or problem from a user's point of view.

Adobe Creative Cloud:
Photoshop, Illustrator, InDesign, XD, After Effects, Lightroom

Wireframing, Prototyping & more:
Sketch, Figma, Adobe XD, InVision, Principle, Zeplin, Procreate, Microsoft Office, HTML & CSS