More than a retail platform, ShopShops creates a thriving worldwide community that blurs the lines between the virtual world and IRL shopping experiences.
Inspired by Massimo Vignelli's famous New York subway system map, the creative forces at The Outset tasked me with taking the new ShopShops branding and translating it as a functional app experience. As the lead UX/UI designer, I conducted user research on the existing platform's usability pain points. I communicated complex problems to stakeholders and designed experiences with simple yet innovative solutions. I also developed the ShopShops design system components, pattern library, and expanded the design team's new branding into a fully functioning product style guide.
Studio: The Outset
UI / UX Design: Karena Pavon, Aubrey Jones
Senior Designer / Art Director: Frankie Dineen
Creative Director: Colleen Herman
Designers: Crystal Lund, Aubrey Jones, Lacy Kuhn
